Getting Real – 37Signals’ book on web app development

Yesterday I bought 37Signals' new book: Getting Real, the book. Here is a bit of background info: "37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 400,000 people around the world use these applications to get things done."

The tagline of this book is The smarter, faster, easier way to build a successful web application. The price of the book is $19, and it is available as a downloadable pdf. There are a total of 171 pages in the book, and it took me a few hours to read it. There are some sample chapters on the website as well.

For those in the Web 2.0 industry, this book ought to be required reading. This book might seem like a collection of blog entries and also seemingly contains many already known and general things. However, if Web 2.0 is your religion, Getting Real ought to be the Holy Book. It is something you and your team can refer to again and again until you have the main ideas ingrained in your brain.

According to the book, identify a real problem, and that would be your idea. Draw some paper sketches and move on to designing the interface (with HTML and CSS). You'll have a specific thing which your team can discuss. The actual programming comes later. No need for functional specs, etc. Just get down to the real thing.

There is also a heavy emphasis on less: lesser people (a team size of 3 is ideal till version 1.0), features, processes, meetings, code, documents and even lesser user choices. Finally, when you are done with your web app, have a Hollywood-esque launch: teasers, followed by sneak previews, followed by the actual launch. And all this followed by some post-launch stuff. Ride the blog wave and communicate with your users. The book also discusses product pricing and support, amongst various other things.

I printed all the 171 pages and plan to read them repeatedly. 37Signals is an incredible inspiration for all the web app (Web 2.0) developers out there, and this book is their attempt to share their secret sauce. Go get it.

Related resources:



  1. Get inspired & follow it..practically.
    Looking forward to your stealth web2.0 🙂

    Nag @

  2. hairstyles said



  3. louis armstrong

    louis armstrong Vanko…

  4. robert downey jr

    robert downey jr Vanko…

  5. Instead, most products contain calcium carbonate (thisnincludes coral calcium). I can provide at least a dozen more testimonies of peoplenwho committed to the five steps aforementioned. In addition, there are products that promise to cure diseases and wide spectrum of health problems. Click

RSS feed for comments on this post · TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: